by Damy@convergenceconsulting.biz | Aug 2, 2021 | Blog, Marketing, Sales
Without oil and grease, the most beautiful sports car with the most powerful engine will not make it out of the garage. Oil and grease reduce friction, allowing the cylinders to fire and the wheels to turn. Business is the same way. Without the right oil and grease,... 
by Damy@convergenceconsulting.biz | Jun 8, 2021 | Blog, Marketing
The most important role of marketing and sales is to pay attention to the outcomes that prospective clients want. This is also the most neglected part of the marketing and sales role. Now, more than ever, marketing and salespeople must be listening and adapting. Clay... 
by Damy@convergenceconsulting.biz | Apr 28, 2021 | Blog, Sales
Throughout my career as a sales professional and sales leader, I’ve been asked to assess the closing probability of the deals in my pipeline. These probabilities are used to try to create accurate sales forecasts. However, forecasts are rarely accurate, which can be... 
by Damy@convergenceconsulting.biz | Apr 6, 2021 | Blog, Strategy
To hit your goals you need a competitive advantage. How can you create strategic advantage in your competitive marketplace where imitating competitors seem to frustrate your efforts to differentiate? The answer for strategic advantage comes through customer... 
by Damy@convergenceconsulting.biz | Mar 23, 2021 | Blog, Strategy
I look forward to visits to the Apple Store. As a fan of the brand and a tech nerd, visiting any Apple facility is a joy to me. (I even went out of my way to see the visitor center at Apple’s corporate headquarters last time I was in Silicon Valley.) So, last week...
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