MEET DARRELL AMY

Visionary, Growth Architect, and Trail Blazer

INTJ | Enneagram 5 | Kolbe 2482 | Clifton: Strategy, Futurist

 

I impact the world by helping generous leaders and their companies grow revenue.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal: help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. He also co-founded Convergo, a firm helping companies create Revenue Growth Plans and Playbooks.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

VALUES

Innovation

I continually look for new ways to make the world a better place.

Intention

I am deliberate about how I direct energy, time, team, and money.

Inspiration

I am led by The Holy Spirit. In turn, I encourage others.

Investment

I direct resources to things that are smart, sustainable, and scalable.

Integrity

I live from a whole heart, honest with myself and others.

Impact

I engage with ideas, people, and organizations that make a difference.

GROWTH MANIFESTO

Great Businesses Need To Grow

The world needs generous business owners to grow revenue. This enables non-profit giving. It also creates great jobs.

Giving Fuels Growth

“Give and you shall receive.” As profitable businesses give, the purpose and goodwill comes back in employee engagement and customer loyalty.

Innovation Sparks Growth

We need fresh ideas. Fortunately, there are innovative ideas all around us. We grow as we customize proven ideas and integrate them into our businesses.

Growth Requires Strategy and Systems

Growth doesn’t have to be hard. It requires a strategy backed by a complete set of systems.

MY VOICE

Revenue Growth Engine

Revenue Growth Podcast

Get fresh sales and marketing ideas to accelerate growth. Each episode features interesting and inspiration conversations with sales and marketing thought leaders.

Selling From the Heart Podcast

Selling From the Heart Podcast

Join a growing community of authentic sales professionals who are dedicated to being genuine, authentic, and adding real value. Each week you’ll hear from incredible sales thought leaders.

INVITE ME TO YOUR PODCAST

I love talking about purpose, growth strategies, sales, and marketing.

To invite me to your podcast, fill out this form.

RECENT ARTICLES

A Better Alternative To the Buyer’s Journey?

What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While...

How To Make Revenue Growth Predictable In Uncertain Times (Part 2)

Over the past few years, business leaders have become familiar with uncertainty. In the midst of pandemic pivots, supply-chain shifts, and hiring hassles, one thing has remained constant: the need for revenue. Revenue is the lifeblood of business. We have proven our...

How To Make Revenue Growth Predictable In Uncertain Times (Part 1)

Creating steady revenue growth can feel impossible during uncertain times. The headwinds of hiring challenges, price increases, and supply chain issues seem to threaten growth goals. While you can’t change the circumstances, you can be proactive in setting your...

From 2020 to 2022: Reflections on Connection and Client Loyalty

We learned a key lesson about empathy and connection at the beginning of the pandemic. This lesson has been easy to forget in the pressures of 2022. However, this lesson may be the key to success in this environment. It’s hard to believe two years have passed since...

Five Ways To Accelerate Towards Fear

Most people do one of two things with fear. Some freeze. Others run. Few push through and find their dreams. There are two types of fear. The first type should stop you in your tracks. Adrenaline surges as you round the corner on a trail to hear the roar of an angry...

How to Soften Price Increases by Creating a Fallback Option

When faced with a price increase, clients may feel backed into a corner with only two options. One option is to take the price increase, sacrificing somewhere else in their budget. The other option is to stop buying from you and either forego the service or go through...

Creative Strategies to Increase Price

Increasing costs require many businesses to raise prices. Rather than just raise prices, what if you could take a strategic approach to cost increases? Following are ideas to get you thinking creatively about how you could handle this challenging situation. First,...

Thoughts On Endurance

Endurance is my word of the year for 2022. Since the beginning of January, I’ve seen endurance throughout the scriptures. Here are some of the things I’m learning. Maturity Endurance produces maturity. “But you must learn to endure everything, so you will be...

The Most Overlooked Goal and Metric For Maximizing Revenue Growth

When it comes to revenue growth, most companies focus on the total revenue goal. Doing this usually ignores a critical driver of revenue: cross-sell revenue. The goal for cross-sell should be 100% sold. Most companies do a reasonable job at landing new clients. The...

Three Tips For Revenue Growth Planning During Changing Times

2022 marks the 30th year of my career in B2B sales and marketing. Looking back, I see one constant in all of these years: change. Some of the changes were gradual, such as the slow but powerful surge of digital transformation that not only affected what businesses buy...

MY ADVENTURES

Revenue Growth Engine

Revenue Growth Engine

Based on my first book, Revenue Growth Engine provides tools and training to help generous companies accelerate their growth so they can make an impact.

Convergo

Convergo

This innovative team of growth strategists helps entrepreneurial companies develop and implement growth plans based on my book, Revenue Growth Engine.

Selling From the Heart

Selling From the Heart

Leading a movement of authenticity in the sales profession, Selling From the Heart provides training and coaching to sales teams with complex sales environments.

CAUSES I LOVE

Kingdom Missions Fund

Kingdom Missions Fund

All over the world, innovative missions are pioneering smart, sustainable, and scalable ideas. The Kingdom Missions Fund finds and funds innovative missions projects. Over the past 18 years, KMF has funded over 200 grants on six continents. I helped found the fund and serve as the co-chair of the board of directors.

ManAlive EXPEDITION

ManAlive Expedition

This organization helps men discover their hearts by creating opportunities to encounter God and experience brotherhood. Since 2011, ManAlive has helped over 1,000 men find healing from father wounds along with identity as sons and brothers.