Welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs.
Many organizations today are missing out on opportunities for revenue. Whether it be focusing on just one end of the client life cycle or focusing too much on their own department, many leaders struggle to maximize client relationships due to misalignment across the revenue engine. In order to adapt to change in the business world today, stakeholders across revenue teams need to collaborate to unify the client experience. Enablement can play a crucial role in bridging the gap between sales and marketing to help reps establish trust with clients and grow revenue.
This is a topic that Darrell Amy explores in-depth in his book, “Revenue Growth Engine,” and I’m so excited to have him on the podcast today to share some of his key insights.
Originally published on Sales Enablement Pro: Book Club Podcast.