Darrell Amy knows how to help businesses grow. Rolling up his sleeves, he works behind the scenes with executives, sales leaders, and marketing professionals to develop and execute revenue growth strategies. He knows what works and what doesn’t, and he is sharing this information in his new best-selling book Revenue Growth Engine: How To Align Marketing and Sales to Accelerate Growth.
During this show we discuss:
✔︎ How to create an engine that drives predictable revenue growth
✔︎ How to create the systems needed to grow quickly
✔︎ How to set your goal of revenue growth
✔︎ The only 2 real ways to grow your revenue
✔︎ How to determine your revenue per customer so you can increase their lifetime value
✔︎ What it is your customers are really buying from you
✔︎ How to start mapping out the right processes for marketing and sales
✔︎ How to focus on cross-sells to sell more to customers you already have
✔︎ How to start attracting new customers
✔︎ Why you need to create a dream avatar of your perfect customer
✔︎ How to use your avatar to attract your perfect clients
✔︎ How to create engagement with your perfect prospect where they want to work with you
✔︎ Why you need a sales process to create consistent sales
✔︎ Why a sales framework and talking points will help your sales team sell more
Over the past 27 years, Darrell has been a leader in sales and marketing, giving him a unique perspective on sales and marketing alignment. In sales, he has trained over 1,000 salespeople and developed training programs for multiple Fortune 500 companies. Since 2004, he has also led a marketing agency, helping companies leverage the latest digital marketing strategies. As a member of the Forbes Business Council and the C-Suite Network Advisors team, Darrell advises executives on ways to grow. He co-founded Convergo, a firm that helps companies align marketing and sales to drive growth. Darrell is the host of the Revenue Growth Podcast and the co-host of the Selling From the Heart Podcast. As a board member of several non-profit organizations, Darrell is especially passionate about helping companies increase revenue so they can give back to their communities and impact the world.
Originally Published on Credit Suite Youtube Channel.