Find Your Yellow Tux: How to Be Successful by Standing Out

Most businesses are boring. As a result, we miss out on incredible opportunities for competitive advantage, employee engagement, and client retention.

Jesse Cole’s book, Find Your Yellow Tux, challenges us to stop being boring. He tells the story of how he bought a failing baseball team and transformed it into The Savannah Bananas, an entertainment spectacle that sells out every game. If Jesse can take a sport as boring and slow as baseball and make it fun, maybe you could make your business fun too!

This book is a gem. It’s packed with inspiration and ideas. Here are some of my favorite takeaways.

Be Different

In business, we tend to think that differentiation means our product our service needs to be different than the competition. Jesse paints a picture of differentiating through the experience. “Good businesses give customers talking points by doing things differently and making the feel good.” He goes on to say, “If you play it safe, you’re dead.”

Jesse quotes Blue Ocean Strategy: “Forget competing on everyone else’s terms. Do something different.” How can you be different? How can you liven up the process of engaging with your company? What could you do that would get people talking about you to their friends?

From Customers to Fans

Jesse’s company is named Fan’s First Entertainment. They don’t have customers, they have fans. The fans are the top priority. They want them to have a great time. This mindset drives everything they do.

“The predominant mindset in the business world is to maximize returns for personal gain. These kinds of businesses ask, ‘How can I make more?’ when what they should be asking is how they can make more for others.” (Mic drop moment.)

Make Everything Fun

Business does not have to be boring. A core part of a memorable client experience is having fun. Jesse says: “Fun isn’t an add-on to professionalism. Fun is professionalism.” Just as Jesse took the boring game of baseball and made it exciting, he challenges all of us to dream about how our boring businesses could be made fun of.

In Revenue Growth Engine I challenge you to consider the stages of the Buyer Experience and Client Experience. How could you make the experience better? In The Experience Economy, the authors believe that “even the most mundane business transactions can be turned into memorable experiences.” How? Inject some fun. Jesse recommends, “For every touchpoint, ask yourself: ‘Is it fun for them?’”

When you buy your copy of Find Your Yellow Tux, I recommend you also order a few (yellow) highlighters. You are going to need them! This book is packed with great ideas that will stretch the mindset of every business.

Originally Published on Revenue Growth Engine.

About the Author

Darrell Amy: Start Your Revenue Engine

Darrell Amy

Darrell is passionate about helping generous leaders and their organizations grow revenue and impact. He’s the author of Revenue Growth Engine and the soon-to-be-released book, Exponential Growth. Darrell motivates audiences as a professional speaker, sparks ideas in growth mastermind sessions, and serves on the board of several innovative companies.

More Growth Resources

Kingdom REI : Revenue Growth Engine with Darrell Amy

Kingdom REI : Revenue Growth Engine with Darrell Amy

Darrell's goal is to help ten thousand business owners double revenue in the next 10 years so they can give ten billion new dollars to Kingdom work! In this episode, Darrell shares his strategy and framework for building sales and marketing processes that can double...

The #1 Challenge For Sales and Marketing In the Next Decade

The #1 Challenge For Sales and Marketing In the Next Decade

Without oil and grease, the most beautiful sports car with the most powerful engine will not make it out of the garage. Oil and grease reduce friction, allowing the cylinders to fire and the wheels to turn. Business is the same way. Without the right oil and grease,...

Why Paying Attention Is the Key To Effective Marketing and Sales

Why Paying Attention Is the Key To Effective Marketing and Sales

The most important role of marketing and sales is to pay attention to the outcomes that prospective clients want. This is also the most neglected part of the marketing and sales role. Now, more than ever, marketing and salespeople must be listening and adapting. Clay...

Kingdom REI : Revenue Growth Engine with Darrell Amy

Darrell's goal is to help ten thousand business owners double revenue in the next 10 years so they can give ten billion new dollars to Kingdom work! In this episode, Darrell shares his strategy and framework for building sales and marketing processes that can double...

The #1 Challenge For Sales and Marketing In the Next Decade

Without oil and grease, the most beautiful sports car with the most powerful engine will not make it out of the garage. Oil and grease reduce friction, allowing the cylinders to fire and the wheels to turn. Business is the same way. Without the right oil and grease,...

Why Paying Attention Is the Key To Effective Marketing and Sales

The most important role of marketing and sales is to pay attention to the outcomes that prospective clients want. This is also the most neglected part of the marketing and sales role. Now, more than ever, marketing and salespeople must be listening and adapting. Clay...

Two Tips For Making Your Sales Forecasts More Accurate

Throughout my career as a sales professional and sales leader, I’ve been asked to assess the closing probability of the deals in my pipeline. These probabilities are used to try to create accurate sales forecasts. However, forecasts are rarely accurate, which can be...

How Customer Experience Can Create Strategic Advantage

To hit your goals you need a competitive advantage. How can you create strategic advantage in your competitive marketplace where imitating competitors seem to frustrate your efforts to differentiate? The answer for strategic advantage comes through customer...

How To Create a Great Client Experience in a Virtual World

I look forward to visits to the Apple Store. As a fan of the brand and a tech nerd, visiting any Apple facility is a joy to me. (I even went out of my way to see the visitor center at Apple’s corporate headquarters last time I was in Silicon Valley.) So, last week...

How To Protect Margins and Thrive In 2021

2021 is a make-or-break year for many businesses. Right now we need to do everything we can to protect our margins while also growing revenue. Here are three ways that you can make that happen. 1. Focus on Cross-Selling Most great companies deliver outstanding support...

Revenue Growth Engine with Darrell Amy System & Soul

Exponential growth doesn't just happen—especially on the heels of a global pandemic. We talked with Darrell Amy, author of Revenue Growth Engine and Visionary at Convergo. He explains how having an "architect mindset" has helped him succeed in training businesses to...

Darrell Amy on The Business Power Hour

Darrell Amy is on a mission to help generous companies grow revenue faster. With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape....

Alignment to Accelerate Growth

Episode 156: Alignment to Accelerate Growth – Darrell Amy What got Darrell interested in writing a book The alignment between marking and sales and revenue growth The revenue growth engine processes The core numbers a business needs to know The power of interest The...