The Marketing Book Podcast: “Revenue Growth Engine” by Darrell Amy

About the Author

Darrell Amy is an author, growth architect, blogger, professional speaker, podcaster, and entrepreneur.

After beginning his career in sales and sales management in the highly competitive office equipment business, he began helping office equipment dealers train their sales teams and develop marketing and sales plans.

In 2004, Darrell launched a digital marketing agency that evolved from being a website development company to a complete digital marketing services agency to a consultancy that helps companies implement strategic growth strategies.

He has trained thousands of salespeople across the world and helped Fortune 500 companies develop and deploy sales training programs.

And, interesting fact: he likes sweet things. He was born and raised in Canada, where he developed a love of sweet maple syrup, and ultimately met and married a sweet southern girl from Arkansas where he now lives!

About the Book

Need to grow revenue faster?

In Revenue Growth Engine, Darrell Amy presents a strategy to accelerate growth.

Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.

In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!

In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big-picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.

Anyone who shares responsibility for revenue will appreciate this book.

Here’s some of what you’ll learn:

Business Owners:

  • Discover a model to set aggressive and achievable growth goals
  • Achieve cross-sell goals to drive more revenue per client
  • Align sales and marketing to drive revenue growth
  • Enhance your buyer and client experiences to build loyalty

Chief Revenue Officers:

  • Create scorecards to measure success
  • Get a framework to make better marketing decisions
  • Implement a periodic business review process

Sales Leaders:

  • Create a target account program with 10X prospects
  • Drive multi-touch prospecting campaigns that are measurable
  • Win more deals with strategies to influence buying teams

Marketing Managers:

  • Build effective messages based on the business outcomes ideal clients desire
  • Create lead management strategies to qualify sales leads
  • Develop client loyalty programs that increase cross-sell revenue

Originally published on The Marketing Book Podcast.

About the Author

Darrell Amy: Start Your Revenue Engine

Darrell Amy

Darrell is passionate about helping generous leaders and their organizations grow revenue and impact. He’s the author of Revenue Growth Engine and the soon-to-be-released book, Exponential Growth. Darrell motivates audiences as a professional speaker, sparks ideas in growth mastermind sessions, and serves on the board of several innovative companies.

More Growth Resources

A Better Alternative To the Buyer’s Journey?

A Better Alternative To the Buyer’s Journey?

What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While...

The Number One Way Marketing Can Help Sales Win

The Number One Way Marketing Can Help Sales Win

Let me cut to the chase: the number one way marketing can help sales win is by interviewing clients and creating insightful case studies. In Elite Sales Strategies, Anthony Iannarino coaches reps on how to achieve the one-up position by bringing insights into the...

How To Make Revenue Growth Predictable In Uncertain Times (Part 2)

How To Make Revenue Growth Predictable In Uncertain Times (Part 2)

Over the past few years, business leaders have become familiar with uncertainty. In the midst of pandemic pivots, supply-chain shifts, and hiring hassles, one thing has remained constant: the need for revenue. Revenue is the lifeblood of business. We have proven our...

A Better Alternative To the Buyer’s Journey?

What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While...

The Number One Way Marketing Can Help Sales Win

Let me cut to the chase: the number one way marketing can help sales win is by interviewing clients and creating insightful case studies. In Elite Sales Strategies, Anthony Iannarino coaches reps on how to achieve the one-up position by bringing insights into the...

How To Make Revenue Growth Predictable In Uncertain Times (Part 2)

Over the past few years, business leaders have become familiar with uncertainty. In the midst of pandemic pivots, supply-chain shifts, and hiring hassles, one thing has remained constant: the need for revenue. Revenue is the lifeblood of business. We have proven our...

How To Make Revenue Growth Predictable In Uncertain Times (Part 1)

Creating steady revenue growth can feel impossible during uncertain times. The headwinds of hiring challenges, price increases, and supply chain issues seem to threaten growth goals. While you can’t change the circumstances, you can be proactive in setting your...

How to Create Lead Magnets that Drive Revenue Growth

Every growing business needs a stream of leads from ideal prospects. One way to create leads is with lead magnets. A lead magnet is information of value to a prospect that captures their attention and motivates them to exchange contact information. In Revenue Growth...

Digital vs. Traditional Lead Channels—Which Should We Use?

Leads are the lifeblood of revenue growth. One of the most frequent questions we get asked is, “What is the best source of leads?” This is often followed up with questions about whether “new” digital lead channels are better or whether it is better to be more...

How Your Mindset Affects Revenue Growth

In The Upside of Stress, Dr. Kelly McGonigal showcases research on the power of mindset to affect outcomes. Those with a negative mindset toward stress experience much different results than those with a positive mindset toward stress. It turns out that mindset...

Five Ways To Accelerate Towards Fear

Most people do one of two things with fear. Some freeze. Others run. Few push through and find their dreams. There are two types of fear. The first type should stop you in your tracks. Adrenaline surges as you round the corner on a trail to hear the roar of an angry...

The Key To Success No Sales Rep Wants To Hear

“Predictability and consistency are the unsexy keys to overall improvement.” Jason VanCamp and the Mission Six Zero Team Fellow sales professionals and entrepreneurs, I wish there were a magic pill. I wish there were some programs you could enroll in, some conferences...

Creative Strategies to Increase Price

Increasing costs require many businesses to raise prices. Rather than just raise prices, what if you could take a strategic approach to cost increases? Following are ideas to get you thinking creatively about how you could handle this challenging situation. First,...