- What got Darrell interested in writing a book
- The alignment between marking and sales and revenue growth
- The revenue growth engine processes
- The core numbers a business needs to know
- The power of interest
- The messaging of marketing and sales alignment
- How to get a focused message in a large company
- The step by step process outlined in Darrell’s book
- The tools available on Darrell’s website
Originally published on Predictable Prospecting’s Podcast Marylou Tyler.