by Damy@convergenceconsulting.biz | Sep 9, 2020 | Blog, Sales
Harvard Business School professor and the father of modern marketing, Theodore Levitt, asks a powerful question that every business leader, sales representative, and marketing manager must answer: What business are you in? The answer to this question will determine...
by Damy@convergenceconsulting.biz | Jul 30, 2020 | Marketing, Podcast, Sales
New book alert! In this episode, Adam Torres and Darrell Amy, Founder and Growth Strategist at Revenue Growth Engine and Author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth, explore Darrell’s book and what leaders need to know....
by Damy@convergenceconsulting.biz | Jul 21, 2020 | Podcast, Sales
Today’s guest is passionate about helping great companies grow revenue. He’s the author of the best-selling book Revenue Growth Engine, How To Align Sales and Marketing To Drive Accelerate Growth. He’s the host of the Revenue Growth Podcast on the C-Suite Radio...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Sales and marketing professionals alike are constantly looking for ways to differentiate themselves and their companies from the competition. Without differentiation, the worst-case scenario is a lost deal and the best-case result is mediocre profits. In Sales...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Some books are hard to summarize because they are jam-packed with ideas, insights, and practical applications. The Challenger Sale is one of these books. Based on empirical research conducted at the end of the last recession, this book offers sage advice for business...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Sales teams that want to drive exponential growth need to focus on high-profit prospects. Mark Hunter has created a practical guidebook to help outbound sales teams do just that. At the beginning of High-Profit Prospecting, he clearly makes the case that while...
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