by Damy@convergenceconsulting.biz | May 16, 2022 | Blog, Marketing, Sales, Strategy
What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While...
by Damy@convergenceconsulting.biz | Feb 14, 2022 | Blog, Featured, Marketing, Sales
In The Upside of Stress, Dr. Kelly McGonigal showcases research on the power of mindset to affect outcomes. Those with a negative mindset toward stress experience much different results than those with a positive mindset toward stress. It turns out that mindset...
by Damy@convergenceconsulting.biz | Feb 8, 2022 | Blog, Sales, Strategy
We learned a key lesson about empathy and connection at the beginning of the pandemic. This lesson has been easy to forget in the pressures of 2022. However, this lesson may be the key to success in this environment. It’s hard to believe two years have passed since...
by Damy@convergenceconsulting.biz | Feb 3, 2022 | Blog, Sales, Strategy
When faced with a price increase, clients may feel backed into a corner with only two options. One option is to take the price increase, sacrificing somewhere else in their budget. The other option is to stop buying from you and either forego the service or go through...
by Damy@convergenceconsulting.biz | Feb 2, 2022 | Blog, Featured, Sales
“Predictability and consistency are the unsexy keys to overall improvement.” Jason VanCamp and the Mission Six Zero Team Fellow sales professionals and entrepreneurs, I wish there were a magic pill. I wish there were some programs you could enroll in, some conferences...
by Damy@convergenceconsulting.biz | Feb 2, 2022 | Featured, Sales, Strategy
Increasing costs require many businesses to raise prices. Rather than just raise prices, what if you could take a strategic approach to cost increases? Following are ideas to get you thinking creatively about how you could handle this challenging situation. First,...
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