by Damy@convergenceconsulting.biz | May 16, 2022 | Blog, Marketing, Sales, Strategy
What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While... 
by Damy@convergenceconsulting.biz | May 11, 2022 | Blog, Featured, Marketing
Let me cut to the chase: the number one way marketing can help sales win is by interviewing clients and creating insightful case studies. In Elite Sales Strategies, Anthony Iannarino coaches reps on how to achieve the one-up position by bringing insights into the... 
by Damy@convergenceconsulting.biz | Feb 24, 2022 | Blog, Featured, Marketing
Every growing business needs a stream of leads from ideal prospects. One way to create leads is with lead magnets. A lead magnet is information of value to a prospect that captures their attention and motivates them to exchange contact information. In Revenue Growth... 
by Damy@convergenceconsulting.biz | Feb 16, 2022 | Blog, Featured, Marketing
Leads are the lifeblood of revenue growth. One of the most frequent questions we get asked is, “What is the best source of leads?” This is often followed up with questions about whether “new” digital lead channels are better or whether it is better to be more... 
by Damy@convergenceconsulting.biz | Feb 14, 2022 | Blog, Featured, Marketing, Sales
In The Upside of Stress, Dr. Kelly McGonigal showcases research on the power of mindset to affect outcomes. Those with a negative mindset toward stress experience much different results than those with a positive mindset toward stress. It turns out that mindset... 
by Damy@convergenceconsulting.biz | Aug 18, 2021 | Marketing, Podcast, Sales, Strategy
Darrell Amy knows how to help businesses grow. Rolling up his sleeves, he works behind the scenes with executives, sales leaders, and marketing professionals to develop and execute revenue growth strategies. He knows what works and what doesn’t, and he is sharing this...
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