by Damy@convergenceconsulting.biz | Jul 21, 2020 | Blog, Strategy
The Big Idea: Pay attention to client sacrifice if you want to increase your competitive advantage. In a tight economy where buyers tend to pay closer attention to where they allocate their budget companies, must consider how they add value. Organizations that get...
by Damy@convergenceconsulting.biz | Jul 14, 2020 | Blog, Strategy
In the workplace, saying “no” is commonly seen as a negative habit. People are encouraged to say “yes” to everything that crosses their plate, taking on extra work and jumping on any potential leads. However, in some instances, it’s wiser to turn down an opportunity....
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
When it comes to running a business, no book has influenced me more than Traction by Gino Wickman. In this book, Gino lays out the Entrepreneurial Operating System (EOS). Just like your computer has an operating system, your business needs to have an operating system....
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
We spend a lot of time thinking about marketing, sales, and service processes. What if we took it a level deeper and looked at these through the clients’ eyes? What if we considered the experience they were having? These are the types of questions I started asking as...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
I firmly believe that the way to grow a business is to focus on Ideal Clients. In The Pumpkin Plan, Mike Michalowicz offers clear direction on how to find your best clients and weed out the other clients so you can focus your energy on exceeding their expectations and...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
“What business are you in?” This is the central question asked by Theodore Levitt, the father of modern marketing in his book, Marketing Myopia. The advice that Levitt shares in this book is timeless and highly relevant today. Myopia is nearsightedness. In the rush of...
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