by Damy@convergenceconsulting.biz | May 16, 2022 | Blog, Marketing, Sales, Strategy
What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process. While... 
by Damy@convergenceconsulting.biz | Mar 23, 2022 | Blog, Featured, Strategy
Over the past few years, business leaders have become familiar with uncertainty. In the midst of pandemic pivots, supply-chain shifts, and hiring hassles, one thing has remained constant: the need for revenue. Revenue is the lifeblood of business. We have proven our... 
by Damy@convergenceconsulting.biz | Mar 21, 2022 | Blog, Featured, Strategy
Creating steady revenue growth can feel impossible during uncertain times. The headwinds of hiring challenges, price increases, and supply chain issues seem to threaten growth goals. While you can’t change the circumstances, you can be proactive in setting your... 
by Damy@convergenceconsulting.biz | Feb 8, 2022 | Blog, Sales, Strategy
We learned a key lesson about empathy and connection at the beginning of the pandemic. This lesson has been easy to forget in the pressures of 2022. However, this lesson may be the key to success in this environment. It’s hard to believe two years have passed since... 
by Damy@convergenceconsulting.biz | Feb 3, 2022 | Blog, Sales, Strategy
When faced with a price increase, clients may feel backed into a corner with only two options. One option is to take the price increase, sacrificing somewhere else in their budget. The other option is to stop buying from you and either forego the service or go through... 
by Damy@convergenceconsulting.biz | Feb 2, 2022 | Featured, Sales, Strategy
Increasing costs require many businesses to raise prices. Rather than just raise prices, what if you could take a strategic approach to cost increases? Following are ideas to get you thinking creatively about how you could handle this challenging situation. First,...
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