by Damy@convergenceconsulting.biz | Sep 25, 2015 | Blog, Strategy
Following is an article co-written for Office Technology Magazine by Darrell Amy and Gary Lavin (CEO Juice). You have built your dealership on a solid reputation for outstanding service. References are golden when it comes to growing your business. These days you need...
by Damy@convergenceconsulting.biz | Aug 20, 2015 | Blog, Strategy
Imagine one of your sales reps receiving an invitation to a prestigious gathering of local c-level decision-makers. In this day-long conference, the executives would be sharing their best thinking on how to improve their businesses. Throughout the day there would be...
by Damy@convergenceconsulting.biz | Jul 29, 2015 | Blog, Strategy
Years ago, a copy of USA Today or the Wall Street Journal was my breakfast companion. Now, my habits are much different as I use several handy apps to deliver custom information on ideas, businesses, and people that matter to me. These days, I eat breakfast with my...
by Damy@convergenceconsulting.biz | Jul 9, 2015 | Blog, Strategy
“We want to be on page one of Google!” As I talk to copier dealer principals every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘copiers...
by Damy@convergenceconsulting.biz | May 14, 2015 | Blog, Strategy
Ed McLaughlin and I had a great conversation about the word “solutions” last Friday during dinner after the BTA Midwest event. Ed used to forbid the use of the word “solution” in his presence since it had become so devoid of meaning. I couldn’t agree more. This may...
by Damy@convergenceconsulting.biz | Feb 17, 2015 | Blog, Strategy
Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here’s the problem: prospects don’t want to buy products, they want their problems solved. Zig Ziglar was...
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