by Damy@convergenceconsulting.biz | Sep 7, 2018 | Blog, Sales
Sales reps and marketing professionals struggle to get attention from decision-makers when talking about copiers since these products are viewed as commodities. Yet if we don’t get the attention of decision-makers we cannot sell anything. How do you get the attention...
by Damy@convergenceconsulting.biz | Jul 20, 2018 | Blog, Sales
As you grow new business areas like Managed Services, Document Solutions, Production Print or Wide Format one of the most valuable tools you can have are case studies. Let’s face it — everyone knows and trusts you as a great provider of copiers. And, the value...
by Damy@convergenceconsulting.biz | Jun 25, 2018 | Blog, Sales
Today as the Arkansas Razorbacks get ready to play in the College World Series there is one thing I know for sure: the more at bats they get, the higher chance they will get on base and score runs. Whether you are a business owner, sales manager, or sales rep, you...
by Damy@convergenceconsulting.biz | Jun 7, 2018 | Blog, Sales
What do you sell? Every business owner, sales rep, and marketing professional needs to ask this question on a regular basis. The answer to this question is typically different than the actual products, services, or solutions you sell. Essentially, you don’t sell a...
by Damy@convergenceconsulting.biz | May 31, 2018 | Blog, Marketing
At a recent industry trade show, I saw some ridiculous statistics about the effectiveness of email marketing. Yes, email can be highly effective. However, done the wrong way, can be destructive. How do you take advantage of email to get results without the risks?...
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