by Damy@convergenceconsulting.biz | Sep 9, 2020 | Blog, Sales
Harvard Business School professor and the father of modern marketing, Theodore Levitt, asks a powerful question that every business leader, sales representative, and marketing manager must answer: What business are you in? The answer to this question will determine...
by Damy@convergenceconsulting.biz | Aug 6, 2020 | Blog, Strategy
During the previous economic boom, growth came easy to many companies. It was almost as if they got swept up in the current of growth. In many ways, it was hard not to grow revenue. Now we find ourselves in a challenging economic environment. Growth is not a given. In...
by Damy@convergenceconsulting.biz | Jul 21, 2020 | Blog, Strategy
The Big Idea: Pay attention to client sacrifice if you want to increase your competitive advantage. In a tight economy where buyers tend to pay closer attention to where they allocate their budget companies, must consider how they add value. Organizations that get...
by Damy@convergenceconsulting.biz | Jul 14, 2020 | Blog, Strategy
In the workplace, saying “no” is commonly seen as a negative habit. People are encouraged to say “yes” to everything that crosses their plate, taking on extra work and jumping on any potential leads. However, in some instances, it’s wiser to turn down an opportunity....
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Sales and marketing professionals alike are constantly looking for ways to differentiate themselves and their companies from the competition. Without differentiation, the worst-case scenario is a lost deal and the best-case result is mediocre profits. In Sales...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Some books are hard to summarize because they are jam-packed with ideas, insights, and practical applications. The Challenger Sale is one of these books. Based on empirical research conducted at the end of the last recession, this book offers sage advice for business...
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