by Damy@convergenceconsulting.biz | Mar 23, 2021 | Blog, Strategy
I look forward to visits to the Apple Store. As a fan of the brand and a tech nerd, visiting any Apple facility is a joy to me. (I even went out of my way to see the visitor center at Apple’s corporate headquarters last time I was in Silicon Valley.) So, last week...
by Damy@convergenceconsulting.biz | Mar 15, 2021 | Blog, Sales
2021 is a make-or-break year for many businesses. Right now we need to do everything we can to protect our margins while also growing revenue. Here are three ways that you can make that happen. 1. Focus on Cross-Selling Most great companies deliver outstanding support...
by Damy@convergenceconsulting.biz | Dec 18, 2020 | Blog, Marketing, Sales
For those who are obsessed with their products, the superiority of their business, or the beauty of their brand, this statement contains a hard pill to swallow. As great as your products are, as experienced as your team is, and as responsive your customer service may...
by Damy@convergenceconsulting.biz | Nov 20, 2020 | Blog, Strategy
The challenges of 2020 with the Covid-19 pandemic and the resulting economic issues have many businesses wondering how they can grow their revenue in 2021. For most businesses, 2021 will be a make-or-break year. In an uncertain environment, business owners, marketing...
by Damy@convergenceconsulting.biz | Nov 10, 2020 | Blog, Strategy
Smart companies that use EOS® incorporate values to guide strategy and people decisions. Values also provide a foundation for effective marketing and sales. 1. Allow Your Values To Refine Your Ideal Client Profile There are 7.8 billion people on the planet. There are...
by Damy@convergenceconsulting.biz | Nov 9, 2020 | Blog, Sales
Of all the things your dealership could do in the next year to grow sales, what could move the needle more than anything else? In the book Extreme Ownership, Jocko Willink tells a story that rings true in our industry. The CEO of a pharmaceutical company had all kinds...
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