by Damy@convergenceconsulting.biz | May 16, 2020 | Blog, Marketing
Every marketer should savor and soak in the words of Seth Godin’s masterpiece, This Is Marketing. In an industry known for manipulation, Seth cuts deep to the heart of what marketing truly should be. This book is about conscience and change. There are some books...
by Damy@convergenceconsulting.biz | Jun 13, 2019 | Blog, Marketing
What you sell and what your clients buy may be two very different things. We think we sell products and services. What our clients really buy is outcomes. Theodore Levitt, the father of modern marketing put it brilliantly: “People don’t buy drill bits, they buy...
by Damy@convergenceconsulting.biz | Jun 6, 2019 | Blog, Marketing
Having grown up in Canada, I love maple syrup. I remember Saturday mornings at the sugar farm. Each spring right as the snow was beginning to melt we’d head out into a grove of maple trees. Each tree had a spigot with a small bucket attached. Sweet sap would drip into...
by Damy@convergenceconsulting.biz | May 30, 2019 | Blog, Marketing
This week I’ve been creating the website content for the new suite of services our team here at Convergo will roll out this summer (can’t wait to launch this!) It’s got me thinking about what our ideal prospect looks like. We all have ideal prospects. These are the...
by Damy@convergenceconsulting.biz | May 2, 2019 | Blog, Marketing
With today’s decision-makers and influencers scouring the web for information during the buying process, digital marketing has become an undeniably important partner in revenue generation. While I will always be the first to affirm that salespeople create, build, and...
by Damy@convergenceconsulting.biz | Apr 23, 2019 | Blog, Marketing
Recently, I was talking with one of my business partners here at Convergo. He’d talked with a business owner about moving from a tactical to a strategic approach with their marketing. In principle, it sounded good. However, when presented with a relatively modest...
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