by Damy@convergenceconsulting.biz | Jan 22, 2019 | Marketing, Sales
Both sales professionals and companies have brands. In our world of overwhelming options and distractions, a brand becomes shorthand to communicate things like: You’re in the right place You can trust me In his book, This Is Marketing, Seth Godin says that as...
by Damy@convergenceconsulting.biz | May 31, 2018 | Blog, Marketing
At a recent industry trade show, I saw some ridiculous statistics about the effectiveness of email marketing. Yes, email can be highly effective. However, done the wrong way, can be destructive. How do you take advantage of email to get results without the risks?...
by Damy@convergenceconsulting.biz | May 9, 2018 | Blog, Marketing
One question we frequently get asked by copier dealers and managed IT providers is, “Should we build our website on Hubspot or WordPress?” At Convergo, we manage websites on a variety of platforms including WordPress, HubSpot, and Drupal. Like anything, there are pros...
by Damy@convergenceconsulting.biz | Apr 23, 2018 | Blog, Marketing, Sales, Strategy
Why do salespeople win? Until recently, the primary points of differentiation for companies have been based on two factors: We provide great products We back them up with great service While that may be true, the challenge is that these provide little differentiation...
by Damy@convergenceconsulting.biz | Feb 10, 2018 | Blog, Marketing
Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questioned the fastest and most unbiased way to get...
by Damy@convergenceconsulting.biz | Jun 26, 2017 | Blog, Marketing
If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on...
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