by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Marketing
When it comes to crafting a message, the go-to manual is Donald Miller’s best-seller, Building a StoryBrand. The premise of the book is simple: “If you confuse, you lose.” Your message must be clear. If not, you lose your audience. Here are my key takeaways from this...
by Damy@convergenceconsulting.biz | Jun 15, 2020 | Podcast, Strategy
Why is it that so many good companies are full of people working hard—yet not generating the revenue growth they need and deserve? Since he was in his early twenties, Darrell Amy has been working in both sales and marketing roles—and leading a growth company as well....
by Damy@convergenceconsulting.biz | Jun 13, 2020 | Marketing, Podcast
Would you like to accelerate your growth? Maybe you need a better engine! This week, co-host, Darrell Amy takes the guest seat and shares growth strategies from his new book, Revenue Growth Engine. You’ll get a fresh perspective on how you could grow your sales–both...
by Damy@convergenceconsulting.biz | Jun 10, 2020 | Blog, Leadership
Growth marketing has seen a significant rise over the last few years, especially in the era of social media where audience reach is wider than ever. Rather than focusing on short-term success, growth marketing works across the entire customer life cycle, from engaged...
by Damy@convergenceconsulting.biz | May 19, 2020 | Blog, Sales, Strategy
Cross-selling to current clients to additional products and services may be the fastest way great companies can grow. According to Amy Gallo, a contributing editor at Harvard Business Review, acquiring a new customer is anywhere from five to twenty-five times more...
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