by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Marketing
Most businesses are boring. As a result, we miss out on incredible opportunities for competitive advantage, employee engagement, and client retention. Jesse Cole’s book, Find Your Yellow Tux, challenges us to stop being boring. He tells the story of how he bought a...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Sales management plays a critical role in hitting growth goals. Yet, most sales managers do not have a framework for planning and executing. Nigel Green presents a comprehensive model for sales management in Revenue Harvest: A Sales Leader’s Almanac For Planning the...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
I firmly believe that the way to grow a business is to focus on Ideal Clients. In The Pumpkin Plan, Mike Michalowicz offers clear direction on how to find your best clients and weed out the other clients so you can focus your energy on exceeding their expectations and...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
“What business are you in?” This is the central question asked by Theodore Levitt, the father of modern marketing in his book, Marketing Myopia. The advice that Levitt shares in this book is timeless and highly relevant today. Myopia is nearsightedness. In the rush of...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
Most companies compete in red oceans where competitors swirl like hungry sharks biting at the same shredded piece of meat. Red oceans are miserable. Differentiation is low with competitors saying and doing the same things. Profits become scarce. Nobody makes any money...
Recent Comments