by Damy@convergenceconsulting.biz | Apr 23, 2018 | Blog, Marketing, Sales, Strategy
Why do salespeople win? Until recently, the primary points of differentiation for companies have been based on two factors: We provide great products We back them up with great service While that may be true, the challenge is that these provide little differentiation...
by Damy@convergenceconsulting.biz | Mar 29, 2018 | Blog, Sales
Do you want net-new business? Your buyers must see you and your company as credible. When asked what behaviors a seller could exhibit that would increase the likelihood of meeting or buying, more than 1/3 of the responses were related to credibility as presented in...
by Damy@convergenceconsulting.biz | Feb 10, 2018 | Blog, Marketing
Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buying process before contacting a vendor or sales rep. Why? Because when we have questioned the fastest and most unbiased way to get...
by Damy@convergenceconsulting.biz | Jun 26, 2017 | Blog, Marketing
If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on...
by Damy@convergenceconsulting.biz | Jun 7, 2017 | Blog, Marketing
Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy. The good news is that Search...
by Damy@convergenceconsulting.biz | May 24, 2017 | Blog, Marketing
The older I get, the faster time slips by. Sometimes I wake up and realize things have changed. That’s how I felt when I read that the average age of a network administrator is 36 years old. Let that sink in for a minute. That means over half of the network...
Recent Comments