by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
I firmly believe that the way to grow a business is to focus on Ideal Clients. In The Pumpkin Plan, Mike Michalowicz offers clear direction on how to find your best clients and weed out the other clients so you can focus your energy on exceeding their expectations and...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
“What business are you in?” This is the central question asked by Theodore Levitt, the father of modern marketing in his book, Marketing Myopia. The advice that Levitt shares in this book is timeless and highly relevant today. Myopia is nearsightedness. In the rush of...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
Most companies compete in red oceans where competitors swirl like hungry sharks biting at the same shredded piece of meat. Red oceans are miserable. Differentiation is low with competitors saying and doing the same things. Profits become scarce. Nobody makes any money...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Marketing
When it comes to crafting a message, the go-to manual is Donald Miller’s best-seller, Building a StoryBrand. The premise of the book is simple: “If you confuse, you lose.” Your message must be clear. If not, you lose your audience. Here are my key takeaways from this...
by Damy@convergenceconsulting.biz | Jun 10, 2020 | Blog, Leadership
Growth marketing has seen a significant rise over the last few years, especially in the era of social media where audience reach is wider than ever. Rather than focusing on short-term success, growth marketing works across the entire customer life cycle, from engaged...
by Damy@convergenceconsulting.biz | May 19, 2020 | Blog, Sales, Strategy
Cross-selling to current clients to additional products and services may be the fastest way great companies can grow. According to Amy Gallo, a contributing editor at Harvard Business Review, acquiring a new customer is anywhere from five to twenty-five times more...
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