by Damy@convergenceconsulting.biz | May 16, 2020 | Blog, Marketing
Every marketer should savor and soak in the words of Seth Godin’s masterpiece, This Is Marketing. In an industry known for manipulation, Seth cuts deep to the heart of what marketing truly should be. This book is about conscience and change. There are some books...
by Damy@convergenceconsulting.biz | Apr 17, 2020 | Blog, Sales
If you want to profit, value, and client loyalty, stop calling them customers and start treating them as clients. I hate the word customer. Customers go-to vendors to buy commodities. If I want toothpaste, I go to Walmart or Amazon. If I want 2X4’s, I go to Home Depot...
by Damy@convergenceconsulting.biz | Mar 23, 2020 | Blog, Strategy
Now, more than ever, we need to keep our growth engines running. Sales must maintain activity levels. Marketing must keep the digital lights on. This is not the time to slow down or stop. This past week I’ve talked with many leaders that are facing hard choices. I’ve...
by Damy@convergenceconsulting.biz | Mar 16, 2020 | Blog, Strategy
Last week I was reminiscing about my first home-office job with my former boss, Cary Butler. Back in 1997 when I accepted a position as a district manager for Toshiba, the first step was to set up a home office. I remember when the UPS driver rang my doorbell to...
by Damy@convergenceconsulting.biz | Feb 4, 2020 | Blog, Strategy
Ask any management consultant and they will tell you that processes are the key to an efficient business. We find processes in departments throughout a business like finance, H.R., service, production, and fulfillment. Why is it that when it comes to revenue growth,...
by Damy@convergenceconsulting.biz | Jan 15, 2020 | Blog, Strategy
Yesterday morning at Dallas Love Field, I crossed paths with a guy I know who leads a sales team for a $10 million company. Over breakfast at Cantina Laredo (love this place!) I shared my concept behind the Revenue Growth Engine. We talked about his team and their...
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