by Damy@convergenceconsulting.biz | Jun 7, 2017 | Blog, Marketing
Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy. The good news is that Search...
by Damy@convergenceconsulting.biz | May 24, 2017 | Blog, Marketing
The older I get, the faster time slips by. Sometimes I wake up and realize things have changed. That’s how I felt when I read that the average age of a network administrator is 36 years old. Let that sink in for a minute. That means over half of the network...
by Damy@convergenceconsulting.biz | Nov 25, 2015 | Blog, Marketing, Sales
This Thanksgiving I am struck by how much working in a small business can generate thankfulness. Over the past 23 years, I’ve worked for global technology companies. I’ve also worked for a local copier dealer. For the past 12 years, I’ve been the leader of a growing...
by Damy@convergenceconsulting.biz | Oct 8, 2015 | Blog, Marketing
As more dealerships discover inbound marketing, they often jump to the benefits and overlook what has to be done to achieve those benefits. The concept of inbound is straightforward: providing useful information to your existing customers and potential buyers will...
by Damy@convergenceconsulting.biz | Sep 17, 2015 | Blog, Marketing
Sending out large email blasts to your market is so tempting. With the click of the mouse, you can instantly spray email newsletters and event invitations to thousands of emails that you have gathered from your CRM, customer lists, and (worst-of-all) email lists that...
by Damy@convergenceconsulting.biz | Aug 13, 2015 | Blog, Marketing
In preparing for a previous webinar on New Green Marketing Strategies with Jordan Darragh of PrintReleaf, I’ve uncovered some very interesting data about the market for green solutions. I’ll have to admit that until yesterday, I thought that “green” was nice window...
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