by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Some books are hard to summarize because they are jam-packed with ideas, insights, and practical applications. The Challenger Sale is one of these books. Based on empirical research conducted at the end of the last recession, this book offers sage advice for business...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
When it comes to running a business, no book has influenced me more than Traction by Gino Wickman. In this book, Gino lays out the Entrepreneurial Operating System (EOS). Just like your computer has an operating system, your business needs to have an operating system....
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Sales
Sales teams that want to drive exponential growth need to focus on high-profit prospects. Mark Hunter has created a practical guidebook to help outbound sales teams do just that. At the beginning of High-Profit Prospecting, he clearly makes the case that while...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Marketing
They Ask You Answer by Marcus Sheridan, provides a great guide for creating relevant content, earning trust, and speeding up sales cycles. Marcus Sheridan’s philosophy is simple: ask yourself the question, “What is my customer thinking?” Understanding their questions...
by Damy@convergenceconsulting.biz | Jun 16, 2020 | Blog, Strategy
We spend a lot of time thinking about marketing, sales, and service processes. What if we took it a level deeper and looked at these through the clients’ eyes? What if we considered the experience they were having? These are the types of questions I started asking as...
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