by Damy@convergenceconsulting.biz | Jul 29, 2015 | Blog, Strategy
Years ago, a copy of USA Today or the Wall Street Journal was my breakfast companion. Now, my habits are much different as I use several handy apps to deliver custom information on ideas, businesses, and people that matter to me. These days, I eat breakfast with my...
by Damy@convergenceconsulting.biz | Jul 9, 2015 | Blog, Strategy
“We want to be on page one of Google!” As I talk to copier dealer principals every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘copiers...
by Damy@convergenceconsulting.biz | May 14, 2015 | Blog, Strategy
Ed McLaughlin and I had a great conversation about the word “solutions” last Friday during dinner after the BTA Midwest event. Ed used to forbid the use of the word “solution” in his presence since it had become so devoid of meaning. I couldn’t agree more. This may...
by Damy@convergenceconsulting.biz | Mar 10, 2015 | Blog, Marketing
Yesterday I joined Tim Cook in child-like wonder as he demonstrated how to answer a phone call on a watch—something I’ve wanted to do since I was a child. It was a simple and powerful moment. Of the long list of incredible things an Apple Watch can do, answering a...
by Damy@convergenceconsulting.biz | Feb 17, 2015 | Blog, Strategy
Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here’s the problem: prospects don’t want to buy products, they want their problems solved. Zig Ziglar was...
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