by Damy@convergenceconsulting.biz | Jul 9, 2015 | Blog, Strategy
“We want to be on page one of Google!” As I talk to copier dealer principals every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘copiers...
by Damy@convergenceconsulting.biz | May 14, 2015 | Blog, Strategy
Ed McLaughlin and I had a great conversation about the word “solutions” last Friday during dinner after the BTA Midwest event. Ed used to forbid the use of the word “solution” in his presence since it had become so devoid of meaning. I couldn’t agree more. This may...
by Damy@convergenceconsulting.biz | Mar 10, 2015 | Blog, Marketing
Yesterday I joined Tim Cook in child-like wonder as he demonstrated how to answer a phone call on a watch—something I’ve wanted to do since I was a child. It was a simple and powerful moment. Of the long list of incredible things an Apple Watch can do, answering a...
by Damy@convergenceconsulting.biz | Feb 17, 2015 | Blog, Strategy
Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here’s the problem: prospects don’t want to buy products, they want their problems solved. Zig Ziglar was...
by Damy@convergenceconsulting.biz | Feb 3, 2015 | Blog, Sales
Buyer 2.0 is the new technology buyer. Busy, skeptical, and armed with instant access to the world’s information on their computer, tablet, and phone, Buyer 2.0 wants to learn as much as they can before they engage with a sales rep or vendor. 1. They Don’t Trust...
by Damy@convergenceconsulting.biz | Dec 23, 2014 | Blog, Sales
Why should someone buy from you? How do you create a sense of urgency? At the end of the day, the only reason someone buys from you is that you solve a problem for them. All of this begs the question: Do you understand your clients’ business problems? Sales...
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