by Damy@convergenceconsulting.biz | Dec 19, 2014 | Blog, Strategy
Earlier this year while listening to a session on Managed Network Services at a BTA District Event we were challenged to think of the number of cloud services we use in our businesses (notes above). As the founder of a growing business that provides managed marketing...
by Damy@convergenceconsulting.biz | Dec 5, 2014 | Blog, Sales
Simon Sinek’s revolutionary book, Start With Why, is a fantastic inspiration as you begin to build your plan. If you haven’t read this book, check out Sinek’s TED Talk. Inspired leaders all think from the inside out. Most people start with what they...
by Damy@convergenceconsulting.biz | Dec 2, 2014 | Blog, Marketing
Eleven years ago when Dealer Marketing first began building websites for office equipment dealers I used to get asked all the time, “Will people ever buy copiers online instead of through salespeople.” My answer has always been, “Probably not, due to the complexity of...
by Damy@convergenceconsulting.biz | Nov 19, 2014 | Blog, Strategy
As the leader of Dealer Marketing, I am always challenging our team to look at every client interaction through the eyes of the dealer. This means understanding the challenges that our clients face as dealers. Since I was putting this together for our team meeting I...
by Damy@convergenceconsulting.biz | Oct 28, 2014 | Blog, Marketing
92% of business-to-business transactions begin online.* “Buyers are 57% through the buying process before engaging a sales rep.” As a 21 year “veteran” (can you say that after you pass the 20-year mark?) of the copier/MFP/document...
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