by Damy@convergenceconsulting.biz | Jan 19, 2022 | Blog, Featured, Sales
There is a huge disconnect in sales that costs companies and their sales reps millions of dollars a year. On one hand, we know that all high-performance leaders invest in their teams with training and coaching. On the other hand, sales leaders notoriously say, “We...
by Damy@convergenceconsulting.biz | Dec 14, 2021 | Blog, Featured, Strategy
2022 marks the 30th year of my career in B2B sales and marketing. Looking back, I see one constant in all of these years: change. Some of the changes were gradual, such as the slow but powerful surge of digital transformation that not only affected what businesses buy...
by Damy@convergenceconsulting.biz | Aug 2, 2021 | Blog, Marketing, Sales
Without oil and grease, the most beautiful sports car with the most powerful engine will not make it out of the garage. Oil and grease reduce friction, allowing the cylinders to fire and the wheels to turn. Business is the same way. Without the right oil and grease,...
by Damy@convergenceconsulting.biz | Jun 8, 2021 | Blog, Marketing
The most important role of marketing and sales is to pay attention to the outcomes that prospective clients want. This is also the most neglected part of the marketing and sales role. Now, more than ever, marketing and salespeople must be listening and adapting. Clay...
by Damy@convergenceconsulting.biz | Apr 28, 2021 | Blog, Sales
Throughout my career as a sales professional and sales leader, I’ve been asked to assess the closing probability of the deals in my pipeline. These probabilities are used to try to create accurate sales forecasts. However, forecasts are rarely accurate, which can be...
by Damy@convergenceconsulting.biz | Apr 6, 2021 | Blog, Strategy
To hit your goals you need a competitive advantage. How can you create strategic advantage in your competitive marketplace where imitating competitors seem to frustrate your efforts to differentiate? The answer for strategic advantage comes through customer...
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